3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively [...]

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